Tag Archive for 'rusty rackets'

Tennis centre marketing pays with increased tennis activity

Published on February 11, 2009 in tennis. 0 Comments Tags: , , , , , , , , , , .

Today was a busy day. The Rusty Rackets tennis players were back again including some some new tennis members from when Max and I handed out sports centre leaflets in the high street the other day. I made some more tennis racket sales to a few other members of the group so Frank, the Sports and Sporting Activities Manager should be happy when he comes back off sick.

Max is like a whirlwind, always rushing around the Sport, Sports and Sporting Activities Centre doing something for everyone. It almost seems as if he is running the place these days and I could easily see some conflict with Frank when he gets back from being sick.

It is easy to see that there would be a clash of cultures with Max being so much more go ahead and helpful. Frank has also been here many years and is very much part of the fabric of the place. He is a powerful figure and is used to getting his own way. Nevertheless, Max has already helped so many of the sports coaches at the centre and each day is winning more support from the sports managers so that they may be unwilling to go back to the old culture.

I met Max for lunch in the canteen and we talked about various things including some more ideas for marketing the tennis centre. He is talking about advertising tennis holidays in partnership with local hotels since there is no residential accommodation at the Sport, Sports and Sporting Activities Centre.

It would mean that we could piggy-back on some of the marketing done by local hotels, guest houses and bed and breakfasts and reach out to people further afield than local towns and villages.

It would also benefit the local hotels, guest houses and red and breakfasts because it would give people another reason for coming to this area.

Max also suggested that we went to see a French film at a local arts cinema after a meal in town and I agreed to the date. There was no question that it was a date and I find I am looking forward to it. It will be an opportunity to wear my blue dress with the low cut back and really look glamorous for a change. Max has bought a new suit which he is wearing to work and is very much looking the part of the young executive these days.

The tennis centre at the Sport, Sports and Sporting Activities Centre is almost beginning to feel busy with the various marketing campaigns really paying off.

Each day I wake up now looking forward to the day ahead and it’s all down to Max. Perhaps this date will give me an opportunity to thank him properly… I can’t wait!

Teresa the tennis coach goes tennis centre marketing

Published on February 9, 2009 in tennis. 0 Comments Tags: , , , , , , , , , , , , .

Today, when I turned up for work, there were a whole load of new sports centre leaflets in Reception. Max was there too, reading through and checking for any mistakes.

He was excited with the new leaflet and suggested that we go down into town together to hand out some of the leaflets and try to generate a bit of business for the tennis centre at the same time.

All of which, is a much more dynamic and go-ahead approach than I am used to from the management of for the sport, sports and sporting activities centre.

I was wearing my tennis gear and, after a few minutes, Max reappeared wearing his. He commented  with a smile that he might as well look the part.

I have to say that the people we talked to in the high street were very friendly. I lot of them didn’t even know that there was a tennis centre at the Sports, Sports and Sporting Activities Centre. At least three of them promised to come along and join in at the next Rusty Rackets tennis session and a few parents were interested in private tennis coaching for their children to improve their tennis.

It was an exhausting day talking to so many people but I really felt but I was getting to grips with the marketing of the tennis centre for which I am responsible. It is such a help having somebody like Max who is open to new marketing ideas and ready to implement them without any delay when the opportunity arises.

On our way back, Max suggested that we could also sometime go and visit local schools and talk about government tennis incentives available for young people who want to take part in competitive tennis.

Suddenly there seems to be so much that I can do to make the tennis centre a success and it’s becoming a habit to be looking forward to the next day at the Sport, Sports and Sporting Activities Centre.

Tennis coach Teresa organises Rusty Rackets tennis session at tennis centre

Published on February 2, 2009 in tennis. 0 Comments Tags: , , , , , , , , , , , , .

I suppose about top of my list of successes at the tennis centre moment is the Rusty Rackets tennis group.

They are a nice bunch of people, mainly middle-aged, who responded to our tennis advertising recently in the local newspaper. Most of them had played some tennis before but had let it fall by the wayside.

We’ve had one Rusty Rackets introductory tennis session so far and they seemed to enjoy it very much. They were all keen to get fitter and, although they didn’t know each other at the beginning of their tennis games, they were all laughing and joking by the end and having fun.

Max tells me I need to identify the things that are beneficial about the game of tennis so that I can convey these benefits to potential tennis players through this blog. It’s a new way of looking at things for me. Because I’ve grown up in a world of tennis, tennis equipment, tennis clubs and just everything tennis, I’ve always assumed that tennis would be part of my life.

It is quite difficult for me to imagine that, for other people, tennis does not play such a central part.

Max also tells me that I need to identify the negative aspects in other people’s eyes about the sport of tennis. He tells me that, for many people, tennis is a highly competitive game that for them involves losing.

This is another aspect of tennis that I don’t understand. When I have played tennis I have always been a winner. Playing tennis doesn’t scare me. If anything, it is an opportunity for me to win and feel good.

Max on the other hand has explained to me that others might not feel the same. In fact, as beginner tennis players, they are more likely to to be on the losing end.

Max tells me that I need to emphasise that playing tennis is not about winning or losing but is about other things such as enjoying the curve of the ball as it flies from the racket, the pleasure of perfecting and making a great shot, the camaraderie of the tennis club and the pleasure of meeting lots of different people from different backgrounds who share a common interest – perhaps even partners in future relationships.

Speaking personally, I’ve often found relationships through tennis, although that was before coming to the Sport, Sports and Sporting Activities Centre in Devon where it all seems a bit too quiet at the moment for much of a social life.