Tag Archive for 'tennis centre marketing'

Tennis centre marketing pays with increased tennis activity

Today was a busy day. The Rusty Rackets tennis players were back again including some some new tennis members from when Max and I handed out sports centre leaflets in the high street the other day. I made some more tennis racket sales to a few other members of the group so Frank, the Sports and Sporting Activities Manager should be happy when he comes back off sick.

Max is like a whirlwind, always rushing around the Sport, Sports and Sporting Activities Centre doing something for everyone. It almost seems as if he is running the place these days and I could easily see some conflict with Frank when he gets back from being sick.

It is easy to see that there would be a clash of cultures with Max being so much more go ahead and helpful. Frank has also been here many years and is very much part of the fabric of the place. He is a powerful figure and is used to getting his own way. Nevertheless, Max has already helped so many of the sports coaches at the centre and each day is winning more support from the sports managers so that they may be unwilling to go back to the old culture.

I met Max for lunch in the canteen and we talked about various things including some more ideas for marketing the tennis centre. He is talking about advertising tennis holidays in partnership with local hotels since there is no residential accommodation at the Sport, Sports and Sporting Activities Centre.

It would mean that we could piggy-back on some of the marketing done by local hotels, guest houses and bed and breakfasts and reach out to people further afield than local towns and villages.

It would also benefit the local hotels, guest houses and red and breakfasts because it would give people another reason for coming to this area.

Max also suggested that we went to see a French film at a local arts cinema after a meal in town and I agreed to the date. There was no question that it was a date and I find I am looking forward to it. It will be an opportunity to wear my blue dress with the low cut back and really look glamorous for a change. Max has bought a new suit which he is wearing to work and is very much looking the part of the young executive these days.

The tennis centre at the Sport, Sports and Sporting Activities Centre is almost beginning to feel busy with the various marketing campaigns really paying off.

Each day I wake up now looking forward to the day ahead and it’s all down to Max. Perhaps this date will give me an opportunity to thank him properly… I can’t wait!

Teresa the tennis coach extends tennis centre marketing to schools

Buoyed up with our success distributing leaflets about the tennis centre at the sport, sports and sporting activities centre in the high street and talking to the public which had produced such good results, Max and I decided we should approach the local schools with a view to making presentations to the children about the benefits of playing tennis and opportunities for tennis development available to young people from government tennis schemes.

Max afterwards explained to me that it had been quite a battle with the local schools to get them interested. They felt they already had access to tennis expertise and development through their existing channels and the amateur tennis club.

In preparation for our meeting with the headmasters, Max and I took lots of photographs of the tennis centre and put them on a laptop as part of the presentation. The local tennis club has fewer tennis courts and generally plays to a strong club tennis standard which is not always ideal for beginners. We felt that there were things that the tennis centre at the sport, sports and sporting activities centre had to offer that weren’t available from the local tennis club, in particular support for beginner tennis players and stronger level of integration of tennis with other sports at the centre. We felt it was a plus that, while the children were receiving coaching, their parents could go for walking the grounds or participate in one of the other sporting activities we are able to offer.

I was particularly nervous but Max seemed confident and our presentations went well. In the end, all the headmasters allowed us to leave our leaflets and promotional material prominently in their schools reception and promised to check the diary to see if there was a time that we could attend to talk to their pupils, either individually or or in groups.

On the way back, Max asked me if I would like to go out some time to see a film. I said why not? He said he would check to see what was on and let me know.

Looking back over my time out of the sport, sports and sporting activities centre, Max is one of the few good things that have happened there.